Media Creation for Instruction

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Media Creation for Instruction

Video images are a powerful way to tell a story or explain something to others. Now, with the variety of tools available, almost anyone can create digital media. Look no further than YouTube! Creating digital media is a great way to engage students and address curriculum and comprehension. How can we leverage this technology that is becoming more and more prevalent in our classroom? We will take a look at the process, instructional relevance, and techniques for creating video as part of student learning.

The Media-Enriched Cone of Learning details how students learn using different mediums.


Common Core Learning Standards

Media Creation for Instruction lends itself nicely with the new Common Core Learning Standards. As you can see, collaboration and creation of digital projects are included in the new standards:

Comprehension and Collaboration (Grades K-12)

  • Standards 1 : Prepare for and participate effectively in a range of conversations and collaborations with diverse partners, building on others’ ideas and expressing their own clearly and persuasively. (Grades K-12)
  • Standards 2 : Integrate and evaluate information presented in diverse media and formats, including visually, quantitatively, and orally. (Grades K-12)
  • Standards 3 : Evaluate a speaker’s point of view, reasoning, and use of evidence and rhetoric. (Grades K-12) Show Hide Standards Presentation of Knowledge and Ideas (Grades K-12)
  • Standards 4 : Present information, findings, and supporting evidence such that listeners can follow the line of reasoning and the organization, development, and style are appropriate to task, purpose, and audience. (Grades K-12) .
  • Standards 5 : Make strategic use of digital media and visual displays of data to express information and enhance understanding of presentations. (Grades K-12)
  • Standards 6 : Adapt speech to a variety of contexts and communicative tasks, demonstrating command of formal English when indicated or appropriate. (Grades K-12)

    Essential Questions

    What's the message?

    If a picture is worth a thousand words, what is a video worth? YouTube and other video sharing sites have exploded over the past several years. Just about every demographic is having a voice with digital media. What is the impact of social video in education? What does this mean for learning?

    How does media enhance learning?

    In what ways can we use digital media to front load students with information about a topic or concept? How can digital media be used to provide students with more information related to a topic or concept? How do we ensure that information being sought by students is relevant, factual or appropriate?

    What is Media's Message?

    We will be looking at how to create our own message on the web, but also looking at others examples of messages on the web. No matter what genre of media there is always an underlying message. Over the next few minutes we will take a look at two pieces of media and see what type of movie you will be watching in the theater this weekend.

    Here are some things to think about as you watch the following clips:

    • What genre of film will you be watching?
    • What elements frame the genre of film?
    • What are the main differences between these videos? Think about how basic elements such as music and narration can have different appeal and send a different message.
    • What are the visual aspects. audio aspects, that help you determine the kind of film.

    Original Trailer

    Remake Trailer

    More Media

    Now that we have had a fun example of the use of media to direct feelings and emotions what are some of the things that you see as important to the medias message?

    Brainstorm your ideas on what elements are needed to relay you message.

    Now that you've seen some great examples, think about discuss the concept of digital media. What are the main differences between these videos? Think about how basic elements such as music and narration can have different appeal. We've all heard of YouTube and we've all seen the phenomena behind such a popular, global resource. Why do you think such content creates such interest? Generally, digital media is current and relevant. There are numerous software applications for both Macs and PCs in which educators can make digital media to address instructional needs as well as engage students and encourage creativity for student created projects, as well as enhance learning and comprehension.

    Here are some other resources in which to view digital media.

    For more information on some of the above resources, please see this wiki article - Free Instructional Multimedia

    Copyright or Wrong

    The wonderful world of copyright, is something that needs to be thought about while creating videos especially if you plan on using parts of someone else's work.

    The Law

    Copyright Law is very complex, however there are 4 simple guidelines that you can follow to keep yourself safe from the Copyright Police (Copyright Cops Video). The following are guidelines for fair use.

    1. the purpose of the use
    2. the nature of the work used
    3. the amount of the work used
    4. the effect the use will have on the potential market for the work used

    You must realize however that you must meet all four criteria.

    One thing to remember when creating digital media - all content that is not originally created may have copyright protection, for example: graphics and music.

    NOTE: The percentages are guidelines only.

    1. Print - 10% or 1,000 words a 250 word poem, a single chapter of a book, an article less that 2,500 words.
    2. Images - less than 5 images per artist 10% of collected works
    3. Music - 10% or 30 seconds,
    4. Video - 10% or 3 minutes
    5. Numerical Data - 10% pr 2,500 fields

    Copyright Free - Conditional Copyright

    Since the Internet has changed the way people perceive copyright movements have been started to allow the creators of content to decide how they want others to use their content. One such movement that has been successful is called Creative Commons, which allows the content creator to assign how others may use their content.

    Creative Commons allows users to decide what it is that you can do with their creation. So much so that other services out there have begun to allow to add the Creative Commons to your own content. One such example is Flickr which allows people to upload photos and assign it a Creative Commons license. Here is a search for pictures showing Hurricanes within Flickr that are under Creative Commons licensing.

    Other resources such as Teacher Tap actually are collections of Public Domain and Copyright free images.

    With all these types of images you can easily incorporate images in to your media projects. As well as educate students about what it means to hold the Copyright of a creation.

    Copyright Slider - will help you determine if you need permission to use certain digital resources.

    Creation Tools and Tips

    Choosing a Project to Film

    There are many different genres of film and media, and they can be creating in a variety of ways with: still images, video clips, graphics, text, or a mix of all. The only limit on creating a project is time, and resources. It is surprising however how much can be done with limited resources and some time. Note: Time for completion of a project in this sense is needed. A film can be created in three days, but time must be dedicated to it.

    Some different genres that you might want to try with students or offer as suggestions to students are"

    • Public Service announcements - Examples
    • Commercials
    • Music videos
    • Autobiographical
    • Creating alternate endings - Mashups
    • Creating a story about their learning - Annabel Lee
    • Film about a process DIY

    The Process

    As with any project there is a process for creating the end product. With media there are many different creative processes, however there are also tools to help people frame their ideas and organize their project. Here are some of the basic steps to creating a piece of media.

    • Storyboards - Think of the goals and objectives of the message or lesson you'd like to convey. Plotting the "story" is a great way to ensure your message is illustrated and will save time and energy during the editing process.
    • Scripts
    • Music selection - There are many free music entities on the web. Remember The Shining examples? Look at how music changed the focus of the video. Music is important in regards to the tone of the piece you are creating.
    • Fliction
    • Photostory Care-to-Share - Analysis of copyright

    Creating a Storyboard

    Prior to beginning such a project, you need to flesh out what the purpose of creating digital media. Creating a storyboard, even a quick outline is essential to creating an instructional media that addresses essential questions and goals. Remember to think about standards, curriculum, and district initiatives prior to creating digital media. Here are some examples of storyboards; vertical storyboard, horizontal storyboard, thumbnail storyboard . Here is an article about why and how to create a storyboard storyboards

    In general, storyboards to the following:

    It is important to do the following:

    • Map ideas and clips
    • Analyze ideas and concepts
    • Decide on what is your message.
    • Write out your script
    • Photostory Care-to-Share - Analysis of copyright

    • Creating a simple project for students to do.
      • Fliction

    USB Video Cameras

    Kodak Pocket Video Camera

    Using the Kodak Pocket Video is quick and easy!

    Start Recording

  • Select Start/Stop recording button (large red button in the middle)
  • You can select a mode - it is suggested you use either Still or HD 16:9 or VGA 4:3
  • Each time you "stop" the video a clip is created

    To view recorded content
  • Review button is the fast forward button
  • OK button to play/pause
  • Stop button to stop
  • Delete any unwanted footage select Garbage can

    To download to computer
  • Kodak camera should be off before connecting via USB
  • Plug into computer then turn camera on
  • If this is the first time you are connecting to your computer you will be prompted to download ARCSOFT Media Impression for Kodak Software. This will allow for the transfer of images/videos

    User Guide

    Flip Cameras

    Flip cameras are an easy to use video camera that educators and students can use to capture lessons, ideas, assessments, and instruction.

    • Tips - there are a few things you need to know before using the Flip Camera.
      • The Flip Camera comes with Flipshare software
      • You do not need to download the Flipshare software
      • The Flip Camera records in a mpeg4 format that can be uploaded to a School World website, school usage only, and YouTube, School Tube, Teacher Tube, etc.

    • To pull content from camera to desktop - click on the My Computer icon
      • Select the Flip icon
      • Select the DCIM folder
      • Select the 100VIDEO folder
      • Select the file you wish to open, or drag onto the computer desktop.
    • If editing is necessary, there are 2 options.
      • PC instructions: Depending on the Flip Camera Model, you may need to download a free video converting program. If you are using Premier, you will have no problem, if you are using Windows Movie Maker, we recommend Prism Video Converter. Click here to learn how to use Prism. Once the content is converted to a avi or wmv format, you can import the file into Microsoft Movie Maker in order to edit.
      • If you are using the Mino Flip Camera Model, you can import the video right into Microsoft Movie Maker to edit.
        • Mac instructions: the straight mpeg4 file from the Flip camera can be imported into iMovie to edit.
      • Once content is edited and converted/exported, you can import into Video on Demand (in district usage) or export using Quick Time Pro (for home usage). If you do not have Quick Time Pro, you can send content to Monroe #1 BOCES Tech Services Video Department or inquire if your district tech office can convert the content. The content needs to be in H.264 format.

    Interactive Whiteboards

    Interactive whiteboards, such as [SMARTBoards], have a recording feature. You can create notes, record lessons, or give enhancing instruction using the recording option.

    Think about the implications this can have on instruction. By utilizing a Interactive White Board, educators can record their lessons, every mark on the board, every problem solved - to save and share with students.

    When students are absent, need help with homework, and for assessment preparation, educators can have the resources available for them.

    The resources can be added to a website classroom page, shared in email, or posted to Video On Demand (Safari Montage).

    The process:
    There are several ways to access the recording feature on the Smartboard.

    1. Select the Smartboard Icon located in the lower tool bar, select recorder and this image will appear (the box can be moved around)
      1. This box is easy to use in any application, you do not have to be in the Smart Notebook software to use this tool.
      2. The recording will be a .mov file format.


    1. With the Smart Notebook Software open, you can select the applications tab (the tab on the side with the letter A and the four boxes behind it). Select the Page Record Option and you will be able to record all that happens within the Smart Notebook Software.
    2. The record option is also available in the Floating Toolbar as well. You can add this option by selecting the gear at the bottom of the bar and dragging the recorder icon onto the toolbar.

    Other Video Creation Resources

    There are numerous video creation programs that are free and easy to use.

    Photo Story 3 allows for students or educators to import images, narrate, add music, and add text. Some examples of a student project would be an assessment such as a visual report compared to a written report, public service announcement, cultural study, personal essay, etc.

    iMovie allows for video captured with a camera, Flip camera, or video camera can be imported into iMovie on a Mac computer. This is a quick and easy way to edit content and create a video.

    Microsoft Movie Maker allows for video converted from a Flip camera, captured by a camera or other video source to be imported into Windows Movie Maker on a PC. This allows for editing,

    Jing is a screen capture tool that is free and easy to use. Video can also be recorded using Jing.

    Make it Social

    Now that you or your students have created a project what do you do with it? In the past it simply was share the end project with fellow students and teachers. Now with the flexibility of the web it is easy to simply share your media by creating a web presence. Whether you are using a School World page or a blogging platform like Edublogs, Wikispaces, PBWorks you can upload and share your media.

    • embedding video in a webpage
    • sharing digital media
    • converting digital media projects to video
    • Edublogs How To
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